The Growing Market for Labeling Machines: Trends, Challenges, and Opportunities for Global Manufacturers
The global self-adhesive labels market is growing at a steady pace and is expected to continue to expand over the forecast period. The market is driven by rising demand for labels in food & beverage, consumer durables, medical, pharmaceutical, and retail label applications.
The Asia Pacific region is projected to dominate the global labeling machines market with a revenue share of 41.6% in 2018. The region is home to several emerging economies, rising population, and the expansion of the food & beverage industry.
Factors Driving the Growth of the Global Labeling Machines Market
Labeling machines are an important part of the packaging industry. They provide efficient labeling solutions that enable companies to meet regulatory requirements and increase their throughput. They can be used in a variety of industries, including food and beverage, pharmaceuticals, personal care, consumer goods, and logistics.
The global labeling machines market is expected to grow over the next few years owing to the growing need for efficient and safe labeling. The market is also expected to benefit from the rising demand for accurate, high-speed, and simple labeling solutions.
Another factor driving the market is increasing health awareness and dietary changes among consumers. These trends are fueling the demand for food products with nutrient-dense ingredients that are packaged using automated labeling machines.
The labeling machine market is mainly segmented into self-adhesive/pressure-sensitive labelers, shrink-sleeve/stretch-sleeve labelers, and glue-based labelers. The shrink-sleeve/stretch-sleeve segment is projected to witness the highest growth in the global labeling machine market during the forecast period.
Global Labeling Machines Market Size
The global market of labeling machines is projected to grow at a CAGR of 7% during the forecast period. The market is expected to be driven by the rise in demand for accurate, high-speed, and simple labeling solutions. The e-commerce industry is also anticipated to drive the demand for these machines.
A major challenge faced by manufacturers is production complexity. A high number of products and a wide variety of materials require specialized labeling equipment that can handle different types of labels, materials, and technologies.
Several vendors are developing new technologies for labeling equipment that allow manufacturers to create high-quality products with mass customization. Moreover, these new technologies enable manufacturers to save on labor costs by automating their labeling processes.
The automatic segment is a prominent category in the labeling machines market and is projected to register a significant revenue share over the forecast period. This segment is preferred for applications that require critical label accuracy and huge production numbers.
Global Labeling Machines Market Forecast
The global labeling machines market is expected to witness an expansion in the coming years owing to growing demand for accurate, high-speed, and simple labeling solutions. Moreover, rising demand for security labeling to avoid tampering of the products is also projected to boost the market growth.
Asia-Pacific is the dominant region in the global labeling machines market, and is expected to continue its dominance throughout the forecast period. This is attributed to the presence of numerous emerging economies in the region, increasing disposable income, and growing food & beverage industry.
Furthermore, the Asia Pacific region is anticipated to be the most lucrative market for automatic labeling machines over the forecast period. The market is expected to be driven by the rising consumer awareness about packaging, growing demand for convenient packaging solutions, and increasing investments in R&D activities by various companies in this region.
Based on technology, the global labeling machines market is divided into pressure-sensitive/self-adhesive labelers, shrink sleeves, and glue-based labelers. Among these, the self-adhesive/pressure sensitive machine segment is estimated to have the highest revenue share, owing to its ability to label without heat or glue.
Global Labeling Machines Market Opportunity
The global labeling machines market opportunity is expected to grow in the coming years as manufacturers continue to adopt automation and other technological advances. These machines enable a wide variety of labels to be created, allowing products to be customized and branded to meet consumer demand.
The most significant segment of the automatic labeling machine market is the self-adhesive/pressure-sensitive category, which is expected to hold the majority of the market share in the coming years. These pressure-sensitive labelers are versatile and can be used on a variety of product types. In addition, these labelers are very affordable compared to other types. They also offer high resistance to harsh environments and are more durable than other labeling solutions.
